MARKETING STRATEGY VS. MARKETING PLAN - THE KEY DIFFERENCES EXPLAINED
Quickly understand the difference between a Marketing Strategy and a Marketing Plan and why you need both.
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WE'RE JUST LIKE YOU
As a small business ourselves, we know first-hand the struggles of marketing a growing business. Whether you’re suffering from a lack of knowledge, resource, time or budget we can help fill these gaps by providing a best-in-class marketing service at a fraction of the cost of internal or larger agency fees.
Our unique small business marketing agency approach and extensive network of experienced professionals deliver an affordable, unique and, tailored service no matter your industry, goals or budget.
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A NEW FORMULA FOR SMB MARKETING
WHY WE'RE SUMTHING ELSE
Our mission is to help your business realise its potential. And to do that, we’re not like your usual small business marketing agency. We’re built differently. With a different mindset and a different way of working. We provide a unique and unrivalled one-to-one service that’s built through partnerships, collaborations and a whole lot of know-how.
AFFORDABLE
Our lean operating model ensures all your budget goes into your marketing and nothing else - no ping pong tables or beer taps in this office
AGILE
We can manage multiple client projects simultaneously without resource constraints thanks to our network of subject matter specialists
EXPERT
All work is undertaken by the best in the business. No matter what you need, no matter your industry, we get the right resource to do the job
FLEXIBLE
Our unique approach means we can work how our clients' needs dictate - offering unrivalled service delivery and collaboration
FULL-SERVICE
We handle all your marketing needs under one roof - say goodbye to managing multiple agency relationships and hello to results
CUSTOMER FIRST
No two businesses are the same. That’s why our solutions are tailor-made to help you achieve your business goals
INTEGRATED
Deliver best-in-class customer experiences with a joined-up marketing approach, cross-channel, cross-platform
NO GIMMICKS
We don’t offer money-back guarantees, just fair, honest, and realistic expectations based on your goals and level of investment
Need help adding this all up? Why not book a free, no-obligation consultation so we can better understand your business needs and build that winning formula.
OUR CORE SERVICES
No two businesses are the same, and that’s why we treat all of our clients as individuals. Whether you’re just getting started, have been established for a while, or have an ongoing requirement for digital marketing or consultancy services, we’re a small business marketing agency that puts you at the centre of everything we do.
Still not sure what support you need? Why not book a marketing audit that is specifically tailored to wherever you are on your business journey. We look at your competition, results to date, market trends and more, to determine your best course of action. Click the link below to learn more and book.
A NEW FORMULA FOR SMB MARKETING
We understand startups and SMBs struggle to know where to invest their marketing budget to achieve their goals and maximise their ROI. You're experts in your field, not marketing. That’s why we’re a small business marketing agency dedicated to taking on the marketing burden for you, so you can focus on managing your business.
When you work with us you’ll be working with a small business marketing agency that:
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Understands your business
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Focuses on your business goals
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Builds everything we do around you
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Maximises your marketing investment
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Acts as an extension to your team
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Employes a collective of subject matter experts
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Has decades of combined marketing experience
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Puts the needs of the client above our own
If you want to learn more about the SUM Agency story and how we support our clients, visit our About Us page for more information.
A COLLECTION OF EXPERTS
We’re not a traditional small business marketing agency, we’re a collective. A collective of marketing specialists who have decades of experience working on some of the world's biggest brands, and we apply that knowledge to support the growth of the next big brand. Yours.
REQUEST A FREE WEBSITE AUDIT
Regardless of your industry, niche or business goals, having a functioning website that delights visitors is a key digital marketing asset that needs to be at its best. Request a free website audit where we’ll analyse your website and provide actionable insights covering:
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Website structure and organisation
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Content quality and relevance
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Search Engine Optimisation (SEO)
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And more
Just provide your name, company info and website URL and we’ll produce and present a website audit that’s guaranteed to improve your website performance and visitor experience.
THE LATEST FROM THE SUM HUB
IT ALL STARTS WITH A CONSULTATION
Get started on your marketing journey by booking a free, no-obligation consultation with us. No longer than an hour, this video discovery consultation is designed to help understand your needs, goals, and targets so we can provide actionable advice and next steps. Each consultation will cover:
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A deep dive into your business goals
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Your marketing experience to date
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Where you’re struggling and why now
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Exploring the competitive landscape
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Advice and guidance on your next move
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Actionable next steps to begin your journey
Simply book a consultation at a date and time that is convenient for you. We’ll do the rest.
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